Artículos de investigación

Área de Dirección de Proyectos

2015 - The Territorial Dimension: The Component of Business Strategy that Prevents the Generation of Social Conflicts

Autores: Alejandro Fontana, Susana Sastre-Merino, Maritza Baca
Título: The Territorial Dimension: The Component of Business Strategy that Prevents the Generation of Social Conflicts
Revista: Journal of Business Ethics
Volumen: 141
Páginas: 367 - 380
Fecha: 2015
Lugar de Publicación: Holanda
Editorial: Springer Link
Enlace: pinche aquí

 

ABSTRACT

Taking advantage of economic opportunities has led to numerous conflicts between society and business in various geographies of the world. Companies have developed social responsibility programs to prevent and manage these types of problems. However, some authors comment that these programs lack a strategic vision. Starting with the Working with People model, created for the field of rural development planning, this paper proposes a methodology to prevent the generation of social conflicts from business strategy: the territorial dimension. The proposal emphasizes that local development support prevents the generation of social conflicts. Finally, an experience in Peru, a country that has been characterized in recent years by high economic growth and also by the presence of social conflicts that have stopped entrepreneurship is analyzed.

Keywords: Social conflicts; Business strategy; Local development; Social responsibility; Territory