ABSTRACT

The methods of substituting illicit crops in conflict areas have been debated at an international level in various studies. However, not many studies have focused on the effects of substituting illicit crops with regards to the concept of rural prosperity. The paper presents a new methodological focus for substituting illicit crops in conflict areas, based on the “Working with People” (WWP) model. It incorporates expert knowledge relating to planning activities for substituting illicit crops, and links between prosperity and rural development. The study is based on a region of Colombia called La Macarena. The social base consists of 2503 families affected by the historic conflict involving illegal armed groups (FARC) for more than 50 years. We present the different phases and historic milestones that have occurred in relation to Alternative Development policies in Colombia (1964–2016). The empirical evidence presented indicates that WWP model provides process of social learning, and can be effective for substituting illicit crops, to alternative development projects by the public and private sectors. Establishing trust by working with people was the main condition, which facilitated the creation of prosperity and rural development with a sustainability vision.

Keywords: Colombia; Rural prosperity; Land governance; Illicit crops; Alternative development.