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2014- COMMUNICATION PROJECT FOR DEVELOPMENT: 25 YEARS OF EXPERIENCE IN ANDEAN RURAL COMMUNITIES IN ECUADOR

Autores:

Javier Herrán, Pablo Vidueira & Victor L. de Nicolas

Título: COMMUNICATION PROJECT FOR DEVELOPMENT: 25 YEARS OF EXPERIENCE IN ANDEAN RURAL COMMUNITIES IN ECUADOR
Congreso: 18th International Congress on Project Management and Engineering
Fecha: Julio de 2014
Lugar : Alcañiz (España)
Enlace: Pinchar aquí

RESUMEN

Radio Mensaje project among the indigenous Andean communities in Cayambe (Ecuador) was born and also developed within this approach, supporting the collaborative participation in project management. This leads to the development process which is described in this case study.From a project based communication perspective, the project nourishes the knowledge, which leads to a transformative action. Reflecting about the action is a new knowledge source whose adoption by the community is eased by the communication process.Knowledge/action binomial as a two-way relationship is one of the basis of the project cycle. It allows for better knowing the reality that the project itself (what constitutes the action) is intended to improve. Besides that, this knowledge/action binomial also offers new knowledge that nourishes future actions (projects).This paper analyses communication for development from a new perspective: the project in its broader and most genuine sense, as an instrument for changing current reality. This is examined from both its theoretical and practical implementation side.

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